Today, more than ever, there is a renewed focus and awareness on a health and fitness. The corona virus is pandemic has emphasized the need for daily exercise. As a result, people are looking for more information on their journey to good health. A proper fitness regime combined with healthy eating helps to maintain a healthy weight and support a strong immune system, both of which are beneficial in fighting infection.

In this digital age, many people turn to the internet for guidance. Fitness blogs are a hugely popular source of information. As a fitness business owner, you can learn a thing or two from the way some of the best fitness blogs package their content and engage with the reader. In this article, we take a look at some key blogging statistics, what makes a successful fitness blog, and 12 fitness blogs you need to follow right now.

Fresh Blogging Statistics You Need to Know

Before we jump into some key faces in the fitness blogging world, let’s break down some of the latest blogging statistics. It feels like blogging as a form of content marketing has been around for a while. But it has evolved over time with many fitness bloggers using their platform to grow their business and leverage their audience base.

Over Half of Online Traffic Comes from Organic Search

According to Bright Edge, organic search remains the dominant source of web traffic, coming in at 53.3%. This shows that organic search is still a valuable marketing strategy. By focusing on SEO and building content that boosts organic search results, you can see how blogging still has a significant role to play in content marketing.

77% of Users on the Internet Read Blogs Regularly

More than three-quarters of internet users read blogs regularly, covering several niches and industries. No matter how big or small your business, blogging is a good way to establish trust and authority in your industry. Blogging can still be part of your marketing strategy in 2020. It’s more important than ever to combine visual elements with your written content such as video and high-quality photos.
The Built To Grow Fitness Podcast talks about content marketing strategy, in particular, how to repurpose content so that you can keep your audience engaged all year long. The episode touches on evergreen offers, retargeting content, and the importance of branding.

What Makes a Fitness Blog Successful?

Some of the best fitness blogs have a massive following. They are a go-to source for all things health, fitness, and well-being. But how do they gain such a big following and what strategy do they use to produce such captivating content? Let’s take a look at what features make a fitness blog successful.

They Solve a Problem

A great blog solves a problem. Often people seek out information to solve a problem in their life. For example, a fitness blog that helps mothers work out throughout pregnancy and focuses on post-natal health and fitness is helping to solve a specific issue. Having a niche is super beneficial in all areas of your business and content. When your service or offer solves a problem, it provides more value to your target audience.